About me
I am a User Experience (UX) Researcher and Design Strategist. I’ve led primary research, market analysis and design thinking workshops across different industries. I apply human centered design to tackle complex problems, and push creative boundaries to help brands innovate. I have experience in agile frameworks, systems thinking, design research, prototyping, and design futures.
I graduated with a Masters degree in Strategic Design and Management from Parsons School of Design, New York City. I’m a seasoned designer with 5+ years of visual design and in-house experience developing strategic, integrated solutions at the intersection of business and technology.
My passion for bringing innovative ideas to the marketplace is rooted in the symbiotic relationship between business and creative solutions.
I help brands find their north stars, lead digital transformation projects and I’m constantly looking to try new workout classes. I very recently moved to Amsterdam and looking to connect with other doers and problem solvers.